Cheers to playing!


The success of my Instagram account (@toy_ideas) led me to realize that there is a great need for more information about toys and the value of play. My goal is to help parents and youth professionals alike understand what separates good toys from not-so-good toys and highlight some of my favorites. Here, you’ll learn how and why I select certain products, and I’ll work to alert you to any new toys hitting the market soon that deserve your attention. I’ll also be featuring many small and emerging brands with great ideas and fantastic products that you may not have otherwise gotten to see.



Find out about our organization, mission, our methods, and the results of our decades of advocacy.

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— Claire C.

Take Action

Ready to take the next step? You can become a contributor to our cause, or participate yourself.

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